Your Instagram bio link lives on your Instagram profile page. It is the only section of Instagram that allows you to use URLs that link to sites outside of Instagram.
So, in order to get people to click on your Instagram bio link, you have to get them to your profile page first. Makes sense right?
On Instagram you have very limited space to grab someone’s attention. That’s why so many social media experts will put emphasis on crafting the best Instagram bios for your business.
What you do with this section should be reflective of your company and of your goals for the network.
What Your Instagram Bio Needs to Accomplish
A great Instagram profile will do the following:
Showcase the company’s personality
Prompt the customer to take an action
If your account is converted to a Business Account, you can take a look at your analytics to see how many views your profile is receiving.
Increase Impressions and Engagement
While you're looking at your profile views you can also look at the number of impressions and engagement you receive daily. Increase impressions by more times a day and increase engagement by posting relatable content.
Place a Call to Action on Images
Design Instagram photos that convert. You can layer a call to action and your website URL directly onto an aesthetically pleasing photo. This technique is beneficial for Instagram contests where you ask your followers to enter their email information on your website. Now, you have a strong piece of shareable branded content that drives followers to your contest.
Post Instagram Stories with a link attached so that users can "swipe up" to instantly view it your website.
Include a URL in Videos
Instagram video brings digital storytelling to life. In fact, videos on Instagram generate three times more inbound links than image posts. Include the URL in a text overlay.
Invest in Instagram Ads
By investing in the platform, you can target the right audience demographic through people’s interests. With an ad spend alongside your Instagram strategy, you’re likely to see an increase in website visits and e-commerce conversions.
Offer An Incentive
Get users to click on the link in your bio by letting them know what to expect when visiting your website. EX: “Sign up!” “Shop” “Enter Giveaway”!