10 Business Principles That Help Me Survive As An Entrepreneur


Running a business is not easy. Some days I feel like I'm barely progressing. But what I had to understand in order to overcome those feelings is that it's the journey that makes everything worth while not the destination. It all starts with me and my attitude towards my Self and my business. When you strengthen your mind with knowledge of Self, it will reflect in your business habits as you continue to grow mentally and spiritually.

1. Have patience. Time is on your side. Once you plant the seed and nurture it daily, a flower will bloom. But in due time. You cannot rush the process. Don't dwell on the past or the future, we only have the present moment! What can you do TODAY to change your current situation?

2. Balance your work. It doesn’t serve you to be busy all of the time yet unproductive + stressed. Make time for Self care. Strategize your next move so that it aligns with your ultimate goals. Business doesn’t have to mean burnt out. 

3. Your daily habits matter. The more conscious you are about your every day decisions the better. Study the habits of other successful people. 

4. Value is everything. As a business you are delivering value to others in exchange for money. Increase your profits by increasing your value. Increase your value by learning and perfecting your craft or skill set. Get better daily.

5. Save money. I use the app Acorns to make weekly deposits into my savings account. It’s good to have a safety net in case of slow business or an emergency.

6. Get out of your comfort zone. In business you have to be able to adapt to changes in the market and technology. Gain new perspectives. Try new methods of learning. Make mistakes and keep growing!

7. You are accountable for the results in your life as well as your business. Nothing moves unless you do. Focus on what you can control. 

8. Invest in yourself. Know that you are deserving of the life you dream about!

9. Don't be afraid to make mistakes. Don't be afraid to fail. You will succeed only if you are able and willing to fail. 

10. Your thoughts along with action can change your world and how YOU LIVE IN IT.


Start Getting Paid to Post on Instagram


The purpose of social media is to connect with people. Connecting with 10k+ people can lead to an abundant amount of opportunities. One of them being positive cash flow by creating sponsored posts for brands and influencers.

Whether you’re a macro or micro influencer it's possible that you could start getting paid to post content on your Instagram app!

How to Know if You Should Start Getting Paid to Promote Online Businesses and Influencers:

  1. If you often get DM or e-mail inquiries about promotions, features or shout outs.

  2. If you have an authentic Instagram following and people engage with your content.

Click here to find out what to do next even if you don't have a solid following.


How to Attract Business If You Aren't Receiving Inquiries:

  1. Put "DM us for features" or "For promotion inquiries, contact us" in your bio.

  2. Create a text post announcing to your followers that promotions are available (see example below)

  3. If you're a personal brand and not an inspo account, create a "sponsored" post with you wearing or using a company's product. Tag the product in your post. If you're an Inspo account, simply "shout out" a business such as clothing boutique or hair company like it's a real ADVERTISEMENT.

  4. Even if you didn't get paid to post these promotions initially, it starts letting other brands see that you're bringing a lot of value to the business or person you're shouting out.

  5. People will begin to think, "Hmmm, I wonder how I can get featured on this person's account!?"


How the feature transaction works:

  1. Someone DMs or e-mails you inquiring about your promotion rates.

  2. You respond with your rates and method of accepting payments.

  3. You send an invoice to the client requesting the payment.

  4. Choose one of their photos/videos to post and a caption OR you can allow the client to send you their preferred photos + captions.

  5. After you receive payment, create the post!

  6. Done.

A typical scenario will look like this: 

Business: "I would love for you to wear my clothing on your IG page. How much are your promotion rates?"

You: "It's 30 USD for a 24 hour post"

Business: "I am interested. Do You accept PayPal?"

You: "Yes. What is your e-mail address? I will send you an invoice?"

Business: *sends e-mail address*

You: *sends invoice to business*

Business: *submits payment, photo and caption*

You: *receives payment, posts photo*

Both parties involved mutually benefit! The business gains more exposure and you get paid to create a post on Instagram. You're on Instagram all of the time anyway so you might as well get paid for it. 

No shipping, no physical labor, all profit. It's a win, win for everyone. I make money every day doing this, so can you!



How To Drive Traffic To The Link In Your Bio


Your Instagram bio link lives on your Instagram profile page. It is the only section of Instagram that allows you to use URLs that link to sites outside of Instagram.

So, in order to get people to click on your Instagram bio linkyou have to get them to your profile page first. Makes sense right?

On Instagram you have very limited space to grab someone’s attention. That’s why so many social media experts will put emphasis on crafting the best Instagram bios for your business.

What you do with this section should be reflective of your company and of your goals for the network. 


What Your Instagram Bio Needs to Accomplish

A great Instagram profile will do the following:

  • Showcase the company’s personality

  • Prompt the customer to take an action

If your account is converted to a Business Account, you can take a look at your analytics to see how many views your profile is receiving.

Increase Impressions and Engagement

While you're looking at your profile views you can also look at the number of impressions and engagement you receive daily. Increase impressions by more times a day and increase engagement by posting relatable content. 


Place a Call to Action on Images

Design Instagram photos that convert. You can layer a call to action and your website URL directly onto an aesthetically pleasing photo. This technique is beneficial for Instagram contests where you ask your followers to enter their email information on your website. Now, you have a strong piece of shareable branded content that drives followers to your contest.


IG Stories

Post Instagram Stories with a link attached so that users can "swipe up" to instantly view it your website. 



Include a URL in Videos

Instagram video brings digital storytelling to life. In fact, videos on Instagram generate three times more inbound links than image posts. Include the URL in a text overlay.


Invest in Instagram Ads

By investing in the platform, you can target the right audience demographic through people’s interests. With an ad spend alongside your Instagram strategy, you’re likely to see an increase in website visits and e-commerce conversions.


Offer An Incentive

Get users to click on the link in your bio by letting them know what to expect when visiting your website. EX: “Sign up!” “Shop” “Enter Giveaway”!


6 Creative Ways to Make Money on Instagram


If you’re prepared to put in the time and commitment, you can easily find yourself in a position where you can start making serious money from your Instagram account. When I created @fabfashionkillas I didn't have a product or service to sell I just wanted to blog about fashion but people started to pay me to post their content on my page. The good thing is you don't need a physical product or service to make money on Instagram.

I’ll guide you through the main ways to cultivate an income through Instagram.

1. Affiliate Marketing

Affiliate marketing is when you promote a product and get paid per sale. You’ll often see bloggers doing this with sidebar banners promoting their partners (affiliates), or even through specific product inspired posts. Well, it’s not much different with Instagram.

With Instagram, you post attractive images highlighting their products and drive sales through your affiliate URL (this should be provided by your affiliate).

There are quite a few companies you can work with here. Here are some:

  • Sharesale: Find companies you want to work with, sign up for their affiliate program, get approved then start promoting. In some programs, it's easier to get approved if you have a blog or website.

  • Ebates: Refer people that love deals & discounts, then get commission.

  • Stylinity: great for fashion bloggers. When people shop using your link, you'll get commission.

You can put your affiliate URL on your captions or on your bio. You can either use bitly.com to shorten and customize your affiliate link OR you can hook up your blog and Instagram profile so that when people purchase through your link, you get a sale.

It really couldn’t be easier. This type of marketing is particularly popular with clothing on Instagram, as you can post your “OOTD” (outfit of the day) with the affiliate link sending followers to your full outfit details. 

For those who love to travel, you can use affiliate marketing when taking part in reviews for hotels and venues. Simply direct followers to book through your link!

It’s also great for beauty bloggers, as you can invite people to “shop the look.” These methods are subtler and, as such, more effective than a direct sales type pitch.

The Louvre Art Museum in Paris, France

The Louvre Art Museum in Paris, France

2. Create Sponsored Posts (Find Sponsors!)

Instagram users with engaged followings can earn extra money by creating original sponsored content for brands. In a nutshell, a piece of sponsored content on Instagram is a photo or video that highlights a product or a brand. These posts are accompanied by captions that may include branded hashtags, @mentions, or links. 

Brands don’t typically require a formal brand ambassadorship for creators of sponsored content, but it’s common to for them to tap certain influencers for content time and time again. 

However, it’s important that any brands or products you promote are a good fit for your own personal image on Instagram. The idea is to show off brands that you can personally get behind, and to show your followers how that brand fits into your lifestyle or inspo page. 

  • TapInfluence is a great tool for Instagram creators who are looking for opportunities for sponsored content, and it takes the guesswork out of the process of aligning with brands. You create a profile that describes you and the nature of your content, and brands who are interested in working with you will invite you to programs.

  • Ifluenz is another easy tool as you can browse matching available campaigns created by a variety of brands and directly promote the ones you prefer.

Port Saint-Denis in Paris, France

Port Saint-Denis in Paris, France

3. Sell Your Photos

An obvious one, surely? Why not use Instagram for it sole purpose… to showcase your photography?

If you’re a professional (or amateur but keen!) photographer, Instagram is a great way to advertise and sell your shots to either individuals or agencies. Add a watermark to your snaps and use the captions to list all selling details in a concise manner.

As always, make sure that you have an active presence so that the right type of accounts are following you. Use appropriate hashtags to pull people towards your shots and get a conversation going with influential photography agencies.

There are also a few sites that you can use to actually put your Instagram photos for sale, including:

Versace Boutique Avenue Montaigne

Versace Boutique Avenue Montaigne

4. Promote Your Products, Information Or Services

If you run your own business, then Instagram needs to hold an integral place in your marketing matrix. If you sell products, use it to post beautiful shots that can’t be found on your website. Here are some creative ways to promote your products or services:


  • Behind the scenes. “Behind the scenes” type images tend to be hugely popular – picture gorgeous handmade soaps being gift wrapped, jewellery being pieced together or delicious cakes straight out of the oven. It’s appealing and adds a certain realness to what you’re doing… and people love that.


  • Your customers' photos: Get customers to share their images of your products and re-gram (download "Repost for Instagram" app to repost your customers' photos). This is a proven successful method of selling and would make a great addition to your account. It also calls for you to start up your own unique hashtag which you can then promote to all your customers: it’s a seriously slick way to make yourself stand out from the crowd. For example, White Castle asks their customers to use #MyCrave to their photos. Now when they see them using that hashtag, they can repost (or regram) their photos to their Instagram account.


  • Infographics + exclusive offers. You can also market your services through Instagram with snazzy infographics and exclusive offers. Using Instagram to feature special offers is also a great tool to up your follower count as it’s a bonus they won’t find anywhere else.

The brilliant thing about using Instagram to promote your business is you can get mega creative with it. Think outside of the box and really use it to your full advantage. You’re sure to see the sales flying in.

Inside the Louvre

Inside the Louvre

5. Sell Your Instagram Account

Had enough of Instagram? Ready to move on?

Well, you’ll be happy to know that all your hard work hasn’t gone to waste. You can actually sell your Instagram account if (for whatever reason) you can no longer manage it.

There’s a few site that support you with this, two of the best being:

The Louvre Pyramid in Paris, France

The Louvre Pyramid in Paris, France

6. Sell Advertising Space on Your Account

Like I told you earlier, people pay me to post their content on my Instagram account @fabfashionkillas. There's no limit to how much money I can make and it has become a solid source of income for me to just post photos/videos on Instagram.

You must build an Instagram community in order for this to work. People with brands and businesses will want to be seen by your audience and will pay you whatever amount to make that happen!

So now you know the 6 handy ways to make money through Instagram, you’re all set to start building your empire. Whatever avenue you decide to go down, be sure to always keep your personal brand in mind and treat what you do as a business. The more you understand what it is you can offer, the stronger your message will be to potential collaborators!


What Brands Want From You In Exchange For Their Money (Sponsorships)


Growing a huge following on Instagram means big bucks now. Influencer marketing is disrupting the way brands reach a new audience. Regular people are making a living off of sponsored posts. 

Reach and engagement are the two most important metrics of any marketing campaign. 

Reach is a measure of your potential audience size. It’s the number of people who viewed a specific post.

Engagement is whenever someone likes or comments on your post. 

Brands want to see that you receive a high level of reach and engagement in response to your content. They will pay your rate in order to get in front of your audience. 


According to Mediakix, influencer marketing is expected to grow to a $5 – $10 billion market by 2020.

Here’s a break down of the numbers (on average) based on what I’m looking for when I’m searching for Influencers and Inspo accounts to pay for promotions on Instagram.

20k followers = 500+ likes and 1+ comment per post

50k followers = 700+ likes and 3+ comments per post

100k followers = 1,000+ likes and 5+ comments per post

200k followers = 2,000+ likes and 10+ comments per post

500k followers = 5,000+ likes and 20+ comments per post

1 M followers = 10,000+ likes and 100+ comments

If you’re anywhere in between these numbers you’re definitely eligible to get paid for posts. 

These numbers won’t be the same for everyone and this is honestly the bare minimum for me. The engagement needs to be AT LEAST this amount on average in order to convince me that I will get a good return on my investment.


There’s three questions I ask myself:

  1. Do you have at least 10 times more followers than me?

  2. Will a mention from you bring me likes, follows, comments or a combination of all three?

  3. Is your audience similar to mine?

Brands and companies want to know are you able to INFLUENCE your audience to click on their profile and engage with them?

This means that you MUST focus on creating high quality content and getting your numbers way up. 

It won’t happen overnight but if you spend at least an 1-2 hours every day growing your account using the right strategies eventually things will gain momentum on its own and you won’t have to work as hard. 

It’s just putting your mind to work really because you aren’t doing anything that requires physical work. You can do this from anywhere at any time just being on your phone.


Then the inquiries start rolling in and it’s time to determine what rates you’re going to charge for your services. 

Then the payment notifications start popping up on your phone multiple times throughout the day.

Just know that you have to be willing to put in the work up front. It can be time consuming if you’re obsessed like me. 

It’s fun at the same time because you are essentially just curating content that interests you all day. It’s your own little world. It’s your creation.

If you build it, they will come!



Create An Inspo Account Before Launching A Business


This blog post is for the person figuring out where to even start when creating a business. You may not have a specific business plan yet or you don't have an audience to market your business to. Or you may not want to become an influencer personally. Not everyone is comfortable with showcasing themselves or documenting their lifestyle. This is the perfect time to create an 'inspo' (inspiration) page on Instagram. This is how I got my start in the Instagram business.

First you have to find out what your current interests are and some potential business ideas that could develop from those interests. 

For example, I have an interest in fashion so when I first created @fabfashionkillas I only posted outfit inspiration content that I would find on Tumblr, Pinterest, WeHeartIt or other Instagram pages. I knew that by building an audience that was interested in fashion I could potentially sell clothes and accessories to that audience. You see how this works?

L'opera de la Bastille (behind me)

L'opera de la Bastille (behind me)

The problem with most online business owners is that they put so much time and effort into creating a great website and product but they don't have anyone to market to. This is why those businesses have a hard time attracting clients and making sales because they didn't put in the time to create an audience that they can market to for free. Instead they will spend hundreds and thousands on advertising to play catch up on the back end.

When I would post a dope outfit inspiration photo on Instagram my followers would ask me "where can I buy this?!" which let me know that I had followers that had a passion for fashion and that were willing to spend money on what they saw me post! The problem was that I wasn't selling anything lol. So I found wholesale vendors, created a website and started selling clothes and accessories. The moment I launched my online store I had orders in a matter of minutes!

If I didn't put in the work to grow my social media and build my brand loyalty, my clothing business wouldn't have made over $20,000 within a year. Whatever money I used on paid promotions and shout outs to grow my following, I made it right back. The investment is worth it!

The Louvre Pyramid in Paris, France

The Louvre Pyramid in Paris, France

Here are 9 inspo + Business ideas:

  1. Outfit Inspiration = Stylist, personal Shopper, e-Commerce store (clothing/accessories/shoes), youtube (haul/reviews), blog, affiliate marketing

  2. Make Up Inspiration = MUA (Make Up Artist), e-Commerce store (make up products), youtube (tutorials/tips/haul), blog, affiliate marketing

  3. Hair Inspiration = Hair stylist, e-Commerce store (sell hair weave/wigs, hair care products), YouTube (tutorials/tips), blog, affiliate marketing

  4. Nail Inspiration = Nail Polish, nail care products, nail technician, nail salon, blog, affiliate marketing

  5. Yoga Inspiration = Yoga mats, active wear, yoga instructor, blog, affiliate marketing

  6. Travel Inspiration = Travel club, blog, affiliate marketing

  7. Spiritual/Wellness Inspiration = Crystals, sage, tea, incense, candles, blog, affiliate marketing

  8. Food Inspiration = recipe blog/book, personal chef, food truck, restaurant

  9. Fitness Inspiration = meal plans, fitness challenges, personal trainer, blog, affiliate marketing

  10. Luxury/Designer = Consignment, jewelry

  11. Home Inspiration = Interior designer


Start Your Journey to Financial Freedom


Are You Truly Living the Life You Deserve?

Do you believe that there is a deeper meaning to life other than just keeping up with bills, school work, and a 9-5 job? I can’t tell you what the meaning of life is for you, but for me it is to live and be free. What if I told you that there are people all around the world who make money in their sleep while traveling? That there are people who become their own boss and control the direction of their day to day life? Would you believe me? Well the good news is you don’t have to believe me you need to KNOW that this lifestyle is very possible to attain!

In this blog post I am going to give you 5 basic steps to starting your journey to financial freedom. Along my journey I worked multiple part time jobs and I went to college for a short period of time (I did not obtain a degree). Now I am able to travel at least 3-5 times throughout the year, rent a 1k sq. loft in Chicago and push a Lexus SUV from point A to point B all without a regular 9-5 job. By the way I am 24 years old.

This journey is not an easy one, at least at first. If you’re thinking there’s a get rich quick scheme involved this is not the place for you. You know that saying that nothing worth having comes easy? Well make no mistake to achieve this lifestyle it requires a very strong mindset.


If you are familiar with universal law you know that the mental governs the physical realm. Your thoughts (mental) manifest in your reality (physical). This knowledge is key when we talk about having the proper mindset to gain wealth in this society. It’s more than just believing it can happen but KNOWING it will happen…that’s a lot more powerful. Don’t let your circumstances have control over you, take control over your circumstances and change them. What I’ve learned from my mentors is that YOUR life is what YOU make it. Not your boss, not your parents, not your teachers, not your significant other, not your friends… YOU. Nobody sees your vision the way that you do. This road can be a lonely one…but it doesn’t have to be!



Surround yourself with positive people who share similar goals and aspirations! This is key. What I’ve learned is that when I kept wealthier and wiser people around me I gained more knowledge and skills to help me along my journey. Who you surround yourself with on a daily basis will influence your thoughts, actions and ideas. Being in a stressful and oppressing environment will decrease your ability to think, which I’ve just explained is a major key to the process of attaining financial freedom. The way you think will shape everything. Being around people with similar interests will keep you focused. What are your interests by the way?


If we lived in a world where money wasn’t involved, what would you spend most of your time doing? What do you enjoy doing when you finally get some free time? Blogging is my hobby. It’s what I enjoy doing on a daily basis. I like building audiences through the content that I create and curate. It wasn’t until later that I realized I could make money doing this. When you make money doing what you love you will never feel like it’s just work. The main reason it’s necessary for you to love what you do is because a huge portion of your time and focus is required in order to build your platform.


It is very important to align your product or service with purpose because that is how you will gain a loyal following. The big question is WHY? Why are you devoted to sharing your passion with the world? The answer should never be to make money, but to improve or advance society in a positive way. Use your gift of art, science, fashion, music, design, education, food, entertainment, or architecture to give abundance to the world and you will receive abundance in return. Money will automatically become a byproduct of those actions.



Next you want to build your online presence using the digital platform you feel most comfortable with. This includes but is not limited to: Instagram, Facebook, Twitter, WordPress, Tumblr and/or Pinterest. To do this you will need a smart phone, or iPad and a macbook if you’re using WordPress. You can build your personal account and/or a business account. Instagram, Twitter and Facebook have a feature that lets you easily flip through multiple accounts. Start posting content! Use words, photos and videos to showcase your ideas, interests, talent etc. 

What do you struggle with the most as an aspiring or existing entrepreneur? Leave a comment below!


Q&A with Brand Strategist & Influencer Miss Diddy

First of all, if you are unaware of who Miss Diddy is I'm not sure where you've been the past few years. She's the only woman promoter in Hollywood who's bridging the gap between the music industry and branding + promotions. She IS a business. She's never not working. Miss Diddy is also the Founder of The Brand Group LA, My Studio 84, and The People Group Inc. She's taught me so much about what it takes to be a successful entrepreneur and I definitely recommend you meet her and study her as a mentor. I'm so blessed to have a good enough relationship with her that she took the time to give me her thoughts on business and social media. Keep scrolling to read!


Make sure that you’re clear on what it is that you want to do... don’t be in this industry just because it looks glamorous... all that glitters isn’t gold
— Miss Diddy

1. What are your go-to marketing strategies when you’re building your Instagram following and engagement?

MD: My Go-To Marketing strategies really boil down to being yourself, keep the strongest level of authenticity when engaging socially because we can never be so arrogant to believe that the consumer is fooled. I take my consumer serious, I respect them, I honor them, so I am my most authentic self with them. Although my life is public, I am a private person so I also control the narrative, what I choose to release is just that and I own that position. 




2. What is the number one reason millennials are choosing entrepreneurship?

MD: I believe the number one reason is that we're the "Fearless" generation. We're the Generation that the World has been waiting to See. We are the Information Age, so we see something and understand that it's a lot more tangible than possibly the generation prior may see it to be. Now, make no mistake, our prior generations are the reason that we're able to stand in the rooms we're in and sit at the tables we frequent, but, we're Bold, Fearless and Relentless, well some of us. Lol. 

3. What are 3 reasons people choose not to follow their dreams?

MD: Fear can be a serious strong hold and so can the act of being comfortable. Not perceiving God as BIG as he really is can hold you back. Other people's expectation of you can hold you.




4. What are your best tips to building a strong social media presence? 

MD: I believe some of the best tips are creating a specific niche , mastering it and sticking to it. Being patient, listening to the people, the streets, the culture - they will never Lie. 

5. Has becoming an Instagram Influencer changed your lifestyle in any way? If so how? 

MD: Hmmmm lifestyle, Not per say, I've always Lived THIS Life Style LOL, this lifestyle that I created for myself afforded me to become an Instagram Influencer. 



6. Where’s the best place to start if you’re an aspiring entrepreneur?

MD: Start with researching and being a student of the game FIRST. Waking up early, being ahead of the curve, and having a clean heart. 

7. What is your perspective being your own boss? What are the pros? Cons?

MD: Perspective, there's a lot of pressure but there's great rewards. The ability to literally have an idea and watch it come to fruition and make money is the most powerful feeling in the world, I think so at least. 


8. Do you think it’s better to use a digital camera or iPhone when posting photo and video content on Instagram?

MD: Always have clean content. Invest in yourself, I spend so much money in marketing meaning photography etc. Be your biggest and greatest investment. 

9. How would you describe your brand in 3 words?

MD: Brave. Beautiful. Strong.

10. What is your advice on how to land brand sponsorships as an Instagram Influencer?

MD: If you build it, they will come.